A few days ago, the famous entrepreneur John McAfee revealed the price he was charging to put an ICO in the spotlight: $105,000 per tweet. The computer scientist, often accused of causing financial losses to his numerous followers, seems to have succeeded in his transformation to crypto shiller.
0.13 dollar per investor
Does John McAfee believe in the potential of the projects he promotes? Nothing is less certain.
In a tweet published last week, the cyber security pioneer said he detailed on his website how his promotional tweets worked:
We finally wrote down how our promotional tweets work. It's self aggrandizing and ego stroking for us, however, if you're planning an ICO, trying to boost a coin or want to shine a light on your latest project, you should overlook our swollen egos and see:https://t.co/O6TBWrxDzm
— John McAfee (@officialmcafee) March 30, 2018
On this new page of his site, the one that announced in 2015 his candidacy for the presidency of the United States indicates that it offers one of the most effective marketing channels for ICOs. It relies on his 810,000 followers, but also on the fact that his tweets are frequently reported in the media.
Within the cryptocurrency industry, nothing can match the power of a McAfee tweet. Frequently, a single tweet has resulted in more than a million dollars of investment into an ICO, and multiple currencies have increased more than 100% in price from a single tweet.
And we also learn the price charged by Mr. McAfee for each promotional tweet:
Given Mr. McAfee’s price of $105,000 per tweet, the cost per investor reached is the least costly of any marketing avenue in the Crypto world. Considering only his own followers, the cost per investor reached is $0.13.
On February 21, through an article published on Facebook, John McAfee revealed that he had put online a site managed by his teams: McAfeeCrytpoTeam.com. He is the CEO, while his wife Janice is the managing director.
And the site doesn’t just offer promotional tweets. It offers many services for startups who wish to conduct an ICO: strategic analysis, white paper redesign, website optimization,…
ICOs Services John McAfee
John McAfee had made a lot of headlines with his “Coin of the day” and “Coin of the week” – promotions that may have caused several short artificial “pumps”.
A few weeks ago, he reaffirmed his bullish sentiment towards Bitcoin: he still strongly believes that the price of digital assets will reach $1 million by 2020.
Lot's of people asking me over the past two days whether my bet is still on (that I will eat my dick if Bitcoin does not reach $1 million by the end of 2020). ABSOLUTELY!!! It is a bet that I cannot possibly use. Use your heads people! Run the numbers that crypto folks well know.
— John McAfee (@officialmcafee) February 2, 2018
But even if McAfee can rely on a group of loyal followers, he is frequently criticized by many observers of the ecosystem. “Virus McAfee” is also referenced on the PonziScheme.io website, alongside the infamous Bitconnect :